About:
Goal: To make a Hotel brand that shows my ability to work on Hospitality Branding.
Services: The services of these hotels are specific to the places where they are located. From Snorkeling in the tropics, to hiking in the mountains, to desert safaris to see local wildlife, to building an igloo at the edge of town in the arctic.
Ideas: When someone travels, they want to see the place they are staying in represent the place they are traveling to. With Four Corners, I had the opportunity to design 4 different brand identities that could be used under a chain in several places around the world. From Desert, to the Tropics, to the Mountains, and to the Arctic. This mood board inspired my designs and how I would apply the design of the places to the visual identity. At first the idea was to use animals native to the regions of the hotels, then I figured that they would be hard to connect back to the kind of hotel itself, which brought me to using elements of nature to create distinctive logos of each hotel.
The fonts of each hotel live in the same typeface family which help keeps cohesion across the over-arching brand of Four Corners. The typeface of the Four Corners main logo emulates Marquis signs and an Art Deco vibe.
